PRAwards

Categories

CAMPAIGN

Arts, Entertainment & Media

This award honours the success in the arts and entertainment, including films, magazines, TV shows, books, newspapers and websites. Entries for outstanding work in promoting individual celebrities are also welcome.

Automotive and Transportation

This award recognises work of PR in the automotive and transport sector, including car manufacturers, trade bodies, or work that includes campaigns aimed at customers relating to transport and automotive services, initiatives, and products.

Best use of virtual platforms (B2B)

This category aimed at B2B audience recognises the most innovative and strategic use of virtual platforms that demonstrates effective communication, engagement, and the use of smart technological choices along with great content and creative experience design to achieve results that meet or exceed business objectives.

Best use of virtual platforms (B2C)

This category aimed at B2C audience recognises the most innovative and strategic use of virtual platforms that demonstrates effective communication, engagement, and the use of smart technological choices along with great content and creative experience design to achieve results that meet or exceed business objectives.

Best Video Story-Telling

This category recognises storytelling for product, service or organization that made the best use of video, production values, business impact, multi-channel, shares/likes. This is a great category for Brands/Agencies, Individual/Independent Producers, and Production Houses.

Best Use of Analytics

This award will go to the campaign, project, or program that demonstrates the most effective use of research and evaluation in both setting goals and measuring success as well as effective media evaluation.

Best Use of Broadcast/Video

This category will award the innovative use of broadcast/video which combines creativity, cost-effectiveness, and overall impact will be considered. A copy of the video, film program, VNR, ANR, SMT, b-roll, or online footage must be included with the entry.

Best use of Content

This category recognises the most effective, creative and innovative use of content by a consultancy, in-house team or a combination of both. The judges will look at the objective, overarching strategy and method deployed and executed across multiple channels. How your content told your brand’s story, your targeted audience, the platform you chose, your distribution strategy and outcome.

Best Use of Digital

This category awarded to the most successful campaign in creation of omni-channel digital content across different digital platforms and devices which enhances meaningful consumer engagement. Judges recognize the best use of digital platforms using creative ideas to execute/support PR campaign across multiple channels or in one particular channel where the campaign excelled. Judges will also look at a clear approach and execution with tangible results of digital strategies across platforms.

Best Use of Social Media

This category recognizes the social media efforts to implement and enhance the PR campaign that were utilized to build successful brands. The strongest entries demonstrate well thought out strategies that work in synergy using innovative content to achieve campaign objectives.

Best Use of VR/AR

This category focuses on PR campaigns using entertaining and engaging content in the form of a game, competition or other interactive media forms such as virtual and augmented reality or mixed reality (VR/AR/MR). Judges will be looking to reward the originality and creativity of the marketing video demonstrated strong visual impact and resonated with the targeted audience.

Brand Development (Product)

This award recognises outstanding success in the ongoing development, repositioning, reinvigoration or re-launch of an established consumer brand (product) using PR digital strategies across platforms.

Brand Development (Service)

This award recognises outstanding success in the ongoing development, repositioning, reinvigoration or re-launch of an established consumer brand (service) using PR.

B2B

This category awards businesses where the target audience might be a niche business sector or the business community at large. Entries that involve switching to the consumer market should be entered in either the Consumer Launch or the Product Brand Development categories.

Cause-Related - Diversity & Inclusion

This category recognizes campaigns that raise awareness of a cause or issue related to equality and inclusion and promote it in an effective way. Judges will be looking for original creative ideas. Ideally the campaign will raise awareness, or positive sentiment, towards the cause/issue, and/or help changing behavior. The winning campaign will be expected to provide data to support its claims, where appropriate.

Cause-Related - Public Awareness

This category recognizes campaigns that raise awareness of a cause or issue that is relevant to the public - but does not fall in the category of ‘equality & inclusion’ - and promote it in an effective way. Judges will be looking for original creative ideas. Ideally the campaign will raise awareness, or positive sentiment, towards the cause/issue, and/or help change behaviour. The winning campaign will be expected to provide data to support its claims, where appropriate.

Consumer Launch

This category is awarded for the launch of a new product or service using PR. The ability to create buzz and brand recognition, as well as evidence of sales/usage, are all essential factors in determining the winner.

Corporate Branding

This award honours the most outstanding use of PR in the launch of a new company, or in a corporate rebranding and repositioning initiatives. The judges will look at the strategic approach; evidence of success in building corporate reputation, enhancing company positioning, communicating with investor or other stakeholder, or achieving other corporate goals.

Corporate Publications

This category awarded to corporate publication which includes both printed material and electronically published material produced on behalf of an organisation. This includes either an external audience or internal stakeholders to meet specific PR objectives. Three different sample copies should be included as your support material (online).

Corporate Social Responsibility

This award recognises a campaign or ongoing project that utilises or integrates a social responsibility to promote or enhance corporate image or specific products/services. How it creates sustainable benefits to society while enhancing corporate reputation, employee retention and customer loyalty.

Environmental

This award recognises a campaign or ongoing project that utilises or integrates environmental responsibility to promote or enhance corporate image or specific products/services. Judges recognise a campaign or an ongoing project that creates sustainable benefits to the environment while enhancing corporate reputation, employee retention and customer loyalty.

Experiential PR

This category awarded to the campaign with successful PR/communication strategies in engaging audiences to bring the brand story to life. Judges recognise the use of a brand activity or live event to build the value and brand reputation as part of a wider strategic PR campaign.

Financial Communications

This award will be given to the most effective on-going campaign or one-off project in the financial sector during the year. Judges will be concentrating on work that is primarily targeted at investors or other financial industry audiences and not personal finance campaigns.

Healthcare: Ethical

This award recognises ongoing work or one-off projects undertaken by or on behalf of a pharmaceutical company relating to ethical (prescription only) drugs. Campaigns can be at any stage in a product lifecycle and include communications with target audiences such as prescribers, primary care teams, patient groups and specialist media as well as disease awareness and direct-to-consumer work.

Influencer Marketing

This category awards the most effective, creative and innovative PR campaign that engages influencers to increase brand awareness and achieve business objectives. Judges will be looking at how you leverage influencers as part of the PR strategy and demonstrate the effectiveness of incorporating the influencer marketing element. It is also important to show evidence that the goals had been reached or exceeded and how you measure the campaign ROI.

Integrated Marketing

This award recognises the best holistic integrated campaign that utilised at least three channels to achieve results. The campaign must be PR-led, and demonstrates the creativity, innovation, impact and effectiveness. Judges will be looking at the role of PR played in the strategic development and implementation.

Internal Communications

This award recognises the strategic communication or significant project has engaged internal stakeholders such as communicating a merger or acquisition, change management, rebranding, restructuring, layoffs, or other issue/problem of an internal communications/employee engagement nature. Judges will recognise excellence in engagement that inspires action and drives the employee experience forward through on-going strategic relations to promote organisational objectives.

Media Relations

This award recognises the most effective and successful use of media relations in a wider public relations context that meets client and/or campaign objectives. Judges will be looking for evidence on budget, strategy and tactics, including creativity and innovation and how it influences and changes behaviour among the target audiences.

Non-Profit

This category awarded to the most effective work for or by a charity, voluntary or non-profit organisation for fundraising, or in changing/enlisting political, public, or corporate opinion. The judges will look at the overall communication strategies, messaging, budget and the cost-effectiveness of the campaign; demonstrate unconventional tactics, measurement of success and, in the case of fundraising activities, the amount of monies received.

Post-Pandemic Recovery (COVID-19)

It also recognises the best campaign, event or product launch that reflects a clear business turnaround that resulted from coronavirus pandemic.

Public Health (COVID-19)

This category recognises best campaign, event or strategy that improved effectiveness of Covid containment: vaccination campaigns, work-from-home strategy that had some impact on containment of the spread of the virus, public or internal education campaign that leads to greater awareness, understanding or containment of the risks associated with or arising from Covid-19.

PR Event

This award looks for effective brand event strategy which builds the value and reputation of the brand/product as part of a wider PR Campaign. This is open to any type/scale of event such as product launch, road show, concert etc. Judges will look for how the campaign reached wider audience via effective communication, value added service to build brand loyalty, and the objectives and results.

Promotional Activity

This award recognises the most effective and innovative PR/communication strategies, striking promotional event of the year. Judges will look at the campaign effectiveness including messaging, target audience and information on size and type of the activities, cost breakdown, and whether it was a stood alone or integrates to a wider campaign..

Public Affairs

This award recognises the most effective use of PR to change/enlist political and/or public opinion utilising public affairs tactics. Judges will be looking for evidence of work in research, media relations, grassroots community activity, lobbying and the distinct role and results of public affairs and lobbying.

Public Education

This category recognises the most effective work done to implement a successful public education to raise public awareness and/or change opinion or behaviour to the targeted community. Judges will look at the strategy, core message, changed in public behaviour or opinion and the contribution of PR that led to success of the overall campaign.

Public Sector

This category recognises the most effective and successful use of PR by a public sector organisation, government departments and PR consultancies working in partnership with them. Judges will look for the most effective campaign or communication programme on a single topic such as health, crime, defence, etc.

Reputational and Issues Management

This award recognises the effective communication in the context of an issue or reputational-management work by an agency or corporate PR team, or a combination of both. The objectives, strategy and method deployed should be clearly set out as well as implantation of tactics and how negative impacts were avoided, positive achieved and improvements made. Because of the sensitive nature, entrants may mark parts of their submission as strictly confidential and not for publication.

Sponsorship & Brand Partnership

Recognising the work that utilised and/or partnership programs in order to meet specific awareness or business goals, to enhance the image of a brand, organisation and corporation.

Sports

This award recognises successful campaign that demonstrates the best use of PR to promote a live sporting activity/event or brand. Judges will look at marketing efforts and brand communications that impact brand or organisation perception

Technology

This category awards the innovation use of technology and most effective business-to-business or consumer campaigns. These may include, but are not limited to, product launches or innovations, uses and applications of technology, or technological issues and advancements. Judges will look at innovative and effective ways that technology has been incorporated into the PR campaign, how technology is used to deliver action orientated communications or experiences that have a tangible effect and pivotal to its success.

PEOPLE & TEAM

Best Culture of the Year

This award recognises the agency that demonstrates a distinctive and passionate working culture in line with the company’s vision and values. The best culture fosters collaboration — inspiring others and creating a place that helps to attract and recruit talent – and ultimately business growth. Entrants should demonstrate how the agency cultivates a culture to drives forward thinking and challenges conventions.

Diversity & Inclusion Company of the Year

This category will recognise companies with the strongest commitment to diversity and inclusion. Companies that are pushing boundaries and shaping their own path. Judges are looking for examples of activities/initiatives that have helped build diverse teams, create an inclusive work environment, or foster a culture that is inclusive of a diverse audience.

PR Team of the Year (Corp Comm)

This category awarded to in-house corporate, government, or non-profit communications team, this award recognises success in addressing issues related to management, corporate communications, and campaign execution, including crisis situations.

PR Team of the Year (Agency)

This category awarded to the PR communications team in agency, this award recognizes success in addressing issues related to management, corporate communications, and campaign execution, including crisis situations.

PR Professional of the Year (Corp Comm)

This award recognises the work of an in-house PR professional, whose leadership is advancing the public relations profession.
Judges will look for evidence of outstanding achievement within the client side of the PR industry, scope, innovation, leadership and industry contribution within the eligibility period.

PR Professional of the Year (Agency)

This category awarded to an individual who has demonstrated innovation and leadership in their agency and to the profession. Judges will look for evidence of outstanding achievement within the agency side of the PR industry, innovation, leadership, new business development initiatives, scope and industry contribution during the eligibility period.

PR Agency Head of the Year

This category awarded to outstanding professional performance by an individual who has full operational responsibility for either a specific consultancy, or a network of consultancies.

PR Corp Comm Head of the Year

This category is awarded to an outstanding professional performance by an individual who has full operational responsibility for corporate communications of a company.

Young PR Professional of the Year (Corp Comm)

This category awarded to PR professionals within in-house departments who are at the age of 30 or under as of 19 March 2019. Nominations are accepted from employers, who should include details of the nominee’s career history, their exact age, and professional qualifications. Please include client testimonial(s) as support material.

Young PR Professional of the Year (Agency)

GRAND PRIX

Each entry must include the following to be considered complete:

Completed online entry form
Supporting materials can be uploaded on microsite/landing page(Follow format requirements)
Each supporting item should not be more than 10 MB
Total payment for all entries should be submitted
If any video/s have been submitted as supporting material on the entry system, send one DVD containing hi-res versions of ALL the videos submitted online (in H264 compression, 1280 x 720, aspect ratio 16:9, and in .mp4, .avi, .mov, .mpeg2 format)

The DVD to be sent by courier,should be mention with the ENTRY TITLE, ENTRANT COMPANY, and CATEGORY.

Please send in your DVD to PR Awards 2021 - Campaign India, Haymarket Media India Private Limited,5th Floor, Raheja Xion Building, Off Dr Ambedkar Road, Opp. Nirmal Park, Dr. Ambedkar Marg, Byculla (E), Mumbai 400027, Direct: +91 22 23787413.

By Cheque

Account Name:
Haymarket SAC Publishing (India) Pvt Ltd

Postal Address:
PR Awards 2021

Campaign India,
Haymarket Media India, 5th Floor, Raheja Xion Building, off. Dr. Ambedkar Road, Opp. Nirmal Park, Dr. Ambedkar Marg, Byculla (E), Mumbai 400027. Maharashtra, India

By Online transfer

Account Name:
Haymarket SAC Publishing (India) Pvt Ltd

Bank Name:
HDFC BANK

Current Account Number:
03572020000023

Branch Address:
Shapoorji Pallonji Building,
Dr. Shirodkar Marg, Near KEM Hospital, opp. Bata Showroom, Mumbai – 400 012, Maharashtra, India

RTGS / NEFT IFSC CODE:
HDFC0000357

On a single e-mail, enlist ENTRY TITLE, ENTRANT COMPANY NAME, CATEGORY for each entry and TOTAL NUMBER OF ENTRIES, and send the same with proof of ONLINE PAYMENT CONFIRMATION to: prawardsindia@haymarket.co.in.

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